What is Google Panda?
Panda is a change to Google’s algorithm affecting a lot of old websites. Its purpose is to bring high quality and to the Internet and quality content site to the forefront. Thus, it focuses on the look of websites.
Panda notices things like:
• Thin content
• Poor site design
• Websites that don’t use reference articles. For example, links reference articles within its site.
• Websites that slowly load
• Websites using duplicate content repeatedly
• High bounce back rates
• Content farms
What about Google Penguin?
Google Penguin is the latest algorithm devoted to website quality. Penguin has the same purpose as Panda, but achieves it in a different way. It’s focused on websites using tactics to maneuver around the search engine to produce a higher ranking. In other words, take down the websites that violate Google’s webmaster guidelines. It also wants to take down the use of black-hat SEO techniques.
Penguin notices things like:
• Keyword stuffing
• Low quality links
• Any over-optimized anchor text
• Doorway pages
• Irrelevant content
• Content creation for other websites and blogs
• Socializing content
The following sums up the differences between Panda and Penguin:
• Panda looks at content to rank them as low or high content sites
• Penguin goes after websites trying to violate Google’s guidelines
• Panda is also called Farmer Update
• Penguin is called Over Optimization Penalty
• If a website is hit by Panda, there’s no recovery. The website has to be changed.
• If a website is hit by Penguin, it can recover. Google introduced Disavow Links Tools.