Panda and Penguin used to be two animals people didn’t associate with the Internet unless they were looking at funny videos. Of course, that was before Google’s search algorithm took a bite out of everyone’s business.
An algorithm is a mathematical formula consisting of about 200 variables that we know of. These variables determine the rank of each website in Google’s search engine. How the algorithms determine search rankings is top secret. What we do know is the algorithms are named Panda and Penguin.
Google has a core mission. It wants to deliver the best search results regardless of the topic searched. It doesn’t want to rank websites it considers low quality. Low quality to Google means a user didn’t get the information needed and went back to the search engine to continue looking at sites.

What is Google Panda?

Panda is a change to Google’s algorithm affecting a lot of old websites. Its purpose is to bring high quality and to the Internet and quality content site to the forefront. Thus, it focuses on the look of websites.

 

Panda notices things like:

• Thin content
• Poor site design
• Websites that don’t use reference articles. For example, links reference articles within its site.
• Websites that slowly load
• Websites using duplicate content repeatedly
• High bounce back rates
• Content farms

 

What about Google Penguin?

Google Penguin is the latest algorithm devoted to website quality. Penguin has the same purpose as Panda, but achieves it in a different way. It’s focused on websites using tactics to maneuver around the search engine to produce a higher ranking. In other words, take down the websites that violate Google’s webmaster guidelines. It also wants to take down the use of black-hat SEO techniques.

When the search engine indexes a website, it looks in certain places for search terms or specific keywords. Many Internet professionals have discovered this fact and began what’s called “keyword stuffing.” This is often hidden text from users, but visible to the search engine. As a result, the user clicks on the website and receives a lot of links Google considers spam.

Penguin notices things like:

• Keyword stuffing
• Low quality links
• Any over-optimized anchor text
• Doorway pages
• Irrelevant content
• Content creation for other websites and blogs
• Socializing content

 

Both Panda and Penguin drops a website’s traffic because the websites are listed further back. Instead of being on the first three pages. It may be on page 101. Typically, users only click on the first three pages when looking for a search topic.

The following sums up the differences between Panda and Penguin:

• Panda looks at content to rank them as low or high content sites
• Penguin goes after websites trying to violate Google’s guidelines
• Panda is also called Farmer Update
• Penguin is called Over Optimization Penalty
• If a website is hit by Panda, there’s no recovery. The website has to be changed.
• If a website is hit by Penguin, it can recover. Google introduced Disavow Links Tools.

 

Anyone wanting to know if they’ve been bitten by either “animal” can look at their Google Analytic Account to know or contact us today for a more in-depth analysis.

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