SEM and PPC
One of the most effective forms of advertising a modern website is the Pay Per Click model. This simple advertising avenue brings plenty of revenue streams to the websites that choose to utilize it. When a website visitor clicks an ad, the company who sponsored the ad pays the website owner or host server. Although each click is usually only worth a few pennies, these clicks add up over time to deliver a profit to the owner of the website as well as the company sponsoring the ad. Pay Per Click advertising benefits both the company sponsoring the ad and the owners of the website.
Pay Per Click advertising uses the affiliate marketing model to drive traffic to websites and ads. These ads typically can lead potential customers to product pages, where the customers can choose to buy several different products based on their interests. Pay Per Click sites can track a user’s interests by showing only the most relevant ads based on their Google search habits. That means the ads reach targeted audiences that truly want to see those types of ads. The old days of ad spamming are long gone. Companies can learn more about website visitors from a few clicks than they ever did in the past. They use this information to tailor the website experience to each unique visitor.
Each click on an ad measures the interest people have in that ad. It’s easier to tell if an ad is successful in a Pay Per Click campaign due to the traffic involved on the website. Only the best ads will remain on the website in the long run. Website owners can easily tell which ads are bringing in the most revenue due to the ease of tracking the results. The world of Pay Per Click advertising is open for all to explore. Each website owner should evaluate how this useful campaign can benefit their website as well as the companies that will sponsor them.